How to set up a Pinterest Business Account - Incoming Success
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How to set up a Pinterest Business Account

How to set up a Pinterest Business Account


Pinning has proven to be one of the most efficient ways to bring traffic to your website, and there is a reason for it. It has over 250 million users monthly and all of them are interested in either learning something new or purchasing something new.

If you have never gained traffic from Pinterest after really putting in time and effort, there’s probably something you’re doing wrong.

Make sure you’re not doing these mistakes.

Setting up your Pinterest Profile

The first thing you need to do is to create a Pinterest Business Account or switch out your existing one. 

After doing that, make sure you add a gorgeous Profile Picture and write your name and description.

The name should include your name & what you do. For example : Lidia S Incoming Success | Social Media Manager & VA 

*Quick tip: do this on the Mobile App.

Next, write a very well rounded – keywords filled description. Tell people what you do & who you’re doing it for. Not in too many details though, as you are only allowed 160 characters. 


Boards creation

Now, start creating your boards. You can pin in them later, right now just set them up. Make sure to create up to 20 boards at first, all that relate to your niche & that you are excited to be pinning in!

Write really good titles for them & keywords filled descriptions & also choose a category for each board. If your board doesn’t fit into any of the listed categories, just select ‘Other’.

Create a few personal boards as well. Personal boards are the boards that relate to other interests of yours other than the ones relating to your niche. For example: Home decor, Healthy Recipes, etc. ( available for Entrepreneurs, bloggers, individuals, I do not recommend it for brands & E-commerce Businesses ).

Your anchor board/s

These boards should be the first ones listed on your Pinterest profile and should contain all of your original content from your Blog or Website. Make sure to mark so in the title of the board. Ex:Pinterest Growth Tips by Incoming Success

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Joining Group Boards

The next thing you absolutely need to do is join as many Group Boards related to your niche as possible. This will allow you not only to pin your content into other boards and get shared, but also to pin from them niche content into your own boards.

To join Group Boards on Pinterest either search for them on there and apply as the owners requires, or search for Group Boards on

Claiming your Website & Enabling Rich Pins

To claim your website, you will need to insert a code into your website that is provided by Pinterest. You can find more information about it here. It is important to claim your website because it gets you access to full Analytics and you will be able to see what people pin out of your Website.

Rich Pins are also really important for your Profile because they show extra information directly on the pin. Learn how to enable Rich Pins here.

Start pinning

Now, you can start pinning into your boards. I recommend at least 10-20 pins per board to begin with. For your anchor boards, make sure to create branded Pin Graphics. You can do so in Canva. The Pin Sizes I recommend are 800 x 1200 px and 800 x 1300 px.

Make sure you pin daily, as well as into and out of Group Boards. You should also consider creating a Tailwind account so you can start automating your Pinterest.

You should also: follow Pinterest users in your niche every day, document your numbers weekly or monthly and be patient. It takes around 3 months to get real results in traffic and sales from Pinterest.

For a better designed Pinterest Profile

You can: 

Pick 5 of your Pinterest Boards to be featured in a Slider

Pick out a Board for your Pinterest Profile Cover

Create Board Covers for all your Pinterest Boards

The video version of this post 

Other videos related to Pinterest Growth

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